In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors. These typically happen because the request for the URL timed out, so Googlebot abandoned the request. View Google’s documentation to learn more about fixing server connectivity issues. SEO Anomaly Information architecture is the practice of organizing and labeling content on a website to improve efficiency and findability for users.
Content Creation and Optimization
Webmasters and SEOs should therefore focus on comprehensive, well-researched information that will enhance the chances of ranking. Our list covers the most powerful ranking factors, including content quality, backlinks, and even mobile-friendliness. As we said, we can’t be sure of everything, but these are our best educated guesses. By implementing effective SEO strategies—such as keyword optimization, high-quality content, and technical enhancements—businesses can improve their visibility in search engine results. For example, if someone searches “best SEO tools,” Google will use ranking factors to serve content that best answers the query.
Marko and Brando, the best SEO agency in Kolkata, specializes in result-driven SEO strategies tailored for businesses. One of the best ways your website can establish it is through links from other reputable websites. However, there is evidence they play a role in a site’s initial ranking, and some professionals believe they’re used to group pages. While they shouldn’t be your top SEO priority, you don’t want to ignore them. What was once so important to rankings now plays a much smaller role. While ranking in search results without a responsive design is still possible, Google strongly recommends having one.
Most Important SEO Ranking Factors
- Bing also had it’s own version Authorship after they integrated Klout verified snapshots.
- As mentioned, search engines continue working on their algorithms to improve their users’ experience.
- SEO, or search engine optimization, is the strategic process of enhancing a website’s visibility and ranking on search engine results pages to increase organic traffic and online presence.
- Announced in and given the nickname of the “Penguin Update”, it was integrated into our core ranking systems in 2016.
- That’s why we’ve expanded our list with 13 more key ranking factors.
Below is our data-backed research into Google’s SGE ranking factors. Don’t get caught up in the change debate just make sure social signals are part of your social media SEO strategy now. Google recently updated its documentation about ranking factors, removing page experience from the “ranking systems” documentation.
It is important that you keep people on your page so you can decrease your bounce rate. There is one negative behavior that you’ll need to be aware of is bounce rate. Bounce rate is the percentage of people that end up on your landing page and immediately return to the search results. The click through rate for the first three results are higher than any other position.
For example, this list of content marketing tools has an eye-catching title. When lots of people click on your result in Google, you can find yourself with higher rankings for that term. And, according to Semrush, this page also ranks for 5.9k different keywords. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.
We had hoped to see some correlation especially for generic one- or two-word queries. Our belief was that the high competition for generic searches would make smaller factors like page speed stand out more. Search engines value these aspects because they want to present their users with websites that provide a proper user experience. A page that takes forever to load, doesn’t exist anymore, or isn’t secure, provides a terrible user experience and will not make users happy. Also, aspects such as crawlability and structured data help search engines understand what your pages are about.
For example, searchers landing on a page from a query like ‘what day is Christmas on in 2025? ’ won’t stay on the page as soon as their problem has been solved. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic.
“In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains. It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, and trustworthiness). To rank at the top of search results, content should reflect all four of these elements. Google Keyword Planner is a free keyword research tool from Google. On-page SEO is where you make changes to the content of a page to help it rank higher on organic search results.
